Möten och evenemang

Full of opportunities

The MICE industry in Croatia

Innovative, creative, stimulating


Croatia has made a major contribution to the development of modern civilization and has left a lasting imprint on its foundations. The great inventor Nikola Tesla was born in Croatia. Without him modern civilization would look substantially different than it does today. And it was from Croatia that two symbols of the business world, the fountain pen and the tie, were presented to the world.


It was as if these things put Croatia on the road to developing its meetings, incentives, conferences, and exhibitions (MICE) industry, for which there are many other compelling arguments. Scientists, innovators, and artists from this country have made major contributions to modern society, and either independently or as part of a team, they have explored the possibilities for further progress, united in their desire to make the world a better place.


Croatian athletes have also been successful in team and individual sports, and by winning medals have pushed boundaries and contributed to the development of the sporting spirit and world sport.  


With ten sites under the protection of UNESCO, eight national parks, 12 nature parks, and many other examples of an outstanding cultural and natural heritage, Croatia is in the eyes of many people the most beautiful European garden. It is readily accessible by plane, modern highways, and by sea. The country is also investing heavily in security, which is another of its great advantages. 

Ivo Biočina

Therefore, it is not surprising that the country is the choice of many congress organizers, for business meetings and team-building and incentive programs because here they will have all of the conditions for success.   At the same time, there is also a stimulating environment here for strengthening unity and cooperation, and an atmosphere that promotes ecological awareness and sustainable development.


Three beautiful cities are the leaders of the MICE industry in Croatia:  the capital city Zagreb with its unique atmosphere; one of the most beautiful cities in the world, Dubrovnik; and Opatija, once a trendy Austro-Hungarian health resort. These three cities also have congress offices, organized by their respective tourist boards, whose purpose is to be the link between offers and demands,  to organize inspection trips, to publicize and promote offers, and in general to improve and guarantee the quality of the offer for conferences.


In addition to these three leaders of the MICE industry, we should mention the Istrian cities of Rovinj, Poreč, Umag  and Pula; the Dalmatian cities of Zadar, Šibenik, Vodice, Split, and Makarska;  and in the continental portion of the country Osijek and many others that are making rapid strides in the market for congresses. This commitment is evident in the number of new or newly-renovated hotels that they have, which include very well-equipped conference halls for large, plenary sessions and for smaller meetings.


Of course, great attention is also devoted to specialization, as well as education.  Thus, they will organize business meetings and will help you find specialized and professional conference organizers (PCOs) and an entire team of people devoted to the success of every event, but who will also ensure that you feel comfortable in their surroundings and enjoy their advantages.   The creative teams are special. They know the local customs, but they are also well acquainted with the most out of the way locales,   and they are devoted to creating an incentive offer that will exceed your wildest dreams and expectations.


The syntagm of  pleasure, the connection of business and pleasant leisure, as if it originated right here, describing success in organizing meetings but also the satisfaction and ease of social networking in a stimulating environment, are the ways in which Croatia  is making a major important contribution to the global MICE  industry. 


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